ICICI direct.com
ICICI direct.com
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About ICICIdirect.com Trading account
A unique account that integrates your
savings, demat and trading accounts.
A unique 3-in-1 On-line Trading Account
Seamless, Secure and Integrated 3-in-1 trading platform...

Our 3-in-1 online trading platform links your banking, trading and demat accounts, ensuring unmatched convenience for customers.

With an ICICIdirect.com account, you get the following benefits:
Seamless Trading
You can trade in shares without going through the hassle of tracking settlement cycles, writing cheques and transfer instructions. Absolutely hassle free!
Wide range of products
Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT. Derivatives trading, overseas trading, mutual funds, mutual funds, IPOs and on-line life insurance.
Control
You can be rest assured, that your order will be  precisely for the amount you wanted it to be, without any deviation, giving you full control of your money and your trades
Tracking and Review
Monitoring your investments is as important if not more than making that investment itself. Our portfolio tracker and watchlist along with sms alerts will always keep you updated on the status of your investments with us and act on them when required.
Security
Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade.
Award Winning Research
We understand the need for the right research to make the right investment decision and has focused heavily n this area.

Our team with its consistent delivery has been voted as the 'Most preferred brand of financial advisory services' at the CNBC Awaaz Consumer Awards, 2007.
Please click here to see our comprehensive research offerings and performance scorecards.
Services
ICICIdirect.com On- The - Move
An innovative site which helps you trade at high speeds even through low bandwidth connections like data card and GPRS.
ICICISecurities Equity Advisory Services
A premium service for privileged customers with an assigned equity advisor who will guide you in placing trades. For more details please write in to equityadvisory@icicidirect.com
ICICI Securities ATS
A service for the born trader, who lives in and breathes the stock market with specialized research and dedicated relationship managers. For more details write in to atshelpdesk@icicisecurities.in
Call-n-Trade
In situations when you are unable to log in to icicidirect.com website, you can place orders securely over the telephone with the Call N Trade service.
Click here for our Call N Trade numbers
ICICIdirect Institute
ICICIdirect Knowledge Programs provide you with an insight into a wide range of financial products like derivatives, shares, mutual funds, IPOs, small savings and insurance to grow your money and cater to your varying needs across different stages of life.

More than just products these programs help you make informed investment decisions and manage your money better.
Click here to register for a ICICI Institute at an ICICIdirect.com Neighbourhood Financial Superstore