Cracking Selling Point
The decision of when
and how much to buy is a relatively easy task as against when and what to sell.
But then here are some pointers, which will assist you in deciding when to
sell. Keep in mind that these parameters are not independent pointers but when
all of them scream together then its time to step in and sell.
1. When they no longer meet the needs of the investor or when you had bought a
stock expecting a specific announcement and it didn't occur. Most Pharma stocks
fall into this category. Sometimes when they are on the verge of medical
breakthroughs as they so claim, in reality if doesn’t materialize into real
medicines; the stock will go down because every one else is selling. It's then
time to sell yours too immediately, as it didn’t meet your need.
2. When the price in the market for the securities is an historical high. It's
done even better than you initially imagined, went up five or ten times what
you paid for it. When you get such a spectacularly performing stock, the last
thing you should do is to sell all of it. Don't be afraid of making big money.
While you liquidate a part of your holding in the stock to get back your
principal and some neat profit, hold on to the rest to get you more money;
unless there is some fundamental shift necessitating to sell your whole
position. To repeat do not sell your whole position.
3. When the future expectations no longer support the price of the stock or
when yields fall below the satisfactory level. You need to constantly monitor
the various ratios and data points over time, not just when you buy the stock
but also when you sell. When most ratios suggest the stock is getting
expensive, as determined by your initial evaluation, then you need to sell the
stock. But don't sell if only one of your variables is out of track. There
should be a number of them screaming that the stock is fully valued.
4. When other alternatives are more attractive than the stocks held, then
liquidate your position in a stock which is least performing and reinvest the
same in a new buy.
5. When there is tax advantage in the sale for the investor. If you have made a
capital gain somewhere, you can safely buy a stock before dividend
announcements i.e. at cum-interest prices and sell it after dividend pay out at
ex-interest prices, which will be way below the price at which you had bought
the stock. This way the capital loss that you make out of the buy and sell can
be offset against the capital gain that you had made elsewhere and will hence
cut your taxes on it.
6. Sell if there has been a dramatic change in the direction of the company.
Its usually a messy problem when a company successful in one business decides
to enter another unrelated venture. Such a decision even though would step up
the price initially due to the exuberant announcements, it would begin to fall
heavily after a short span. This is because the new venture usually squeezes
the successful venture of its reserves and reinvesting capability, thus hurting
its future earnings capability.
7. If the earnings and if they aren't improving over two to three quarters,
chuck out the stock from your portfolio. To get a higher price on a stock, it
needs to constantly improve earnings, not just match past quarters. However, as
an investor, you need to read the earnings announcements carefully and
determine if there are one-time charges that are hurting current earnings for
the benefit of future earnings.
8. Cut losses at the right level. But do not sell on panic. The usual rule for
retail investor is to sell if a stock falls 8% below the purchase price. If you
don't cut losses quickly, sooner or later you'll suffer some very large losses.
Cutting losses at 8% will always allow investors to survive to invest another
day.
However, this is not exactly the right way to do it. Some investors have
certain disciplines: take only a 10% or 20% loss, then get out. Cut your
losses, let your winners ride, etc. The only problem with that is that you
often get out just as the stock turns around and heads up to new highs. If you
have done your homework on a stock, you will experience a great deal of
volatility and a 5 to 8 % move in the stock is part of the trading day. To
simply get out of a stock that you've worked hard to find because it goes down,
especially without any news attached to it, only guarantees you'll get out and
lose money. Stay with a good stock. Keep up with the news and the quarterly
reports. Know your stock well, and the fluctuations every investor must endure
won't trouble you as much as the uninformed investor. In fact, many of these
downdrafts are great opportunities to buy more of a good stock at a great
price, not a chance to sell at a loss and miss out on a winner.