The ICICIdirect Advantages

What so unique about ICICIdirect.com?

A Unique 2-in-1 account that gives you:

Convenience: The 2-in-1 account integrates your banking and investment accounts. When you invest, the system checks for the funds in your account and then executes your request online. The bank account is automatically debited or credited. This enables you to invest without going through the hassles of filling up long forms, writing cheques, following up with different brokers for different investments etc.

Speed: Your investment reduces to choosing the investment option and a few clicks and your investment request is placed online instantly!

Control: A comprehensive account for all your investment needs thereby giving you control over your investments!

Rich Content: ICICIdirect.com offers rich content on mutual funds and helps you take informed decisions

Trust: ICICIdirect.com comes to you from ICICI, the organisation trusted by millions of Indians.