Why ICICIdirect?

Seamless Trading
You can trade in shares without going through the hassle of tracking settlement cycles, writing cheques & transfer instructions. Hassle free!
Security
You can manage your own demat and bank accounts when you trade via ICICIdirect.com. It provides you the flexibility to pay only when you trade.
Tracking & Reviewing
Our portfolio tracker and watchlist along with sms alerts will always keep you updated.
Award Winning Research
Our team with its consistent delivery has been voted as the 'Most preferred brand of financial advisory services' at the CNBC Awaaz Consumer Awards, 2007.

One-Stop-Shop for all your investment needs

Products
Services

Our Offerings